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Client Work / Apps

Aftonbladet - New TIPSA-app functionality

Aftonbladet

Aftonbladet is Swedens number 1 newspaper due to their fast news reporting, and also because their digital strategy. They recently won prize for Swedens best news website, well earned.

I had the pleasure to work as a User Experience consultant at Aftonbladet during 2012. My first project there was to create a new modern TIPSA functionality to take place in all Aftonbladets iPhone and Android apps. The new TIPSA functionality should replace the old 7100-system they had had for a very long time.

I worked with the over all user experience in these apps including wireframing, prototyping and several user testings. The apps was released in late 2012,  just befor the storm Sandy in NY came in. Aftonbladet can send requests to users within an area wherever in the world they like. So they requested tips from Aftonbladet users in NY about Sandy and recived an overwelming storm of incoming tips, several hundreds a minute! This will definetely be a piece in the puzzle for Aftonbladet to stay on top of news and continue winning prizes.

To be able to support the editors whith the new level of incoming tips we also created a admin for editors to create and handle requests, as well as handling all these tips in a good way when actually using them. In this project I worked with effectmapping, interviews, personas, story mapping, wireframing both myself and as a Design Studio workshop with the team to get all our best ideas out and to really get them to know the users and the product we were about to build. It was a rather big project these two together, but we managed to create both a great end user product as well as a really good tool for the editors to work in on a daily basis.