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Client Work / PPC and Landing Pages

Landing Page for a Casino

Casino Website

The convertion team that I am included in has been making a lot of testing on different landingpages. So we were not suprised when we were asked to create a B version for a couple of casino landingpages. This was one of them.

Using Marketing Sherpas convertion formula, we made up a couple of different wireframes and I created a new design with their graphic profile in mind. Cleaning up a lot and taking away distratction and lead the customer in a better way. With only a few clear call to actions. I also worked a lot on the look and feel, wanting to set the right mood for this casino.

After testing for a few weeks against their existing landingpage, we saw a rise in convertion of 40%. We did a great job!