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Client Work / PPC and Landing Pages

Landing Page for a Casino

Casino Website

The convertion team that I am included in has been making a lot of testing on different landingpages. So we were not suprised when we were asked to create a B version for a couple of casino landingpages. This was of them.

Using Marketing Sherpas convertion formula, we made up a couple of different wireframes and I created a new design with their graphic profile in mind. Cleaning up a lot and taking away distratction and leading the customer in a better way, with only a few clear call to actions. I also worked a lot on the look and feel, wanting to set the right mood for this casino. Since they have a lot of traffic we did different versions depending on what the user had first searched for on Google. So a visitor searching for slots ended up at this version. I added a real person playing, laughing and winning, above the fold to creat a nice atmosphere and thrust.

After testing for a few weeks against their existing landingpage, we saw a rise in convertion of 45%. We did a fantastic job!