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Client Work / Web Sites

Filmnet - Conversion design and communication

Filmnet.se

Filmnet contacted me shortly after their launch in september 2012 and wanted help primarily with increasing conversion rates. I started by focusing on their target groups, their needs and biggest problems. Together we created a new WHY, HOW, WHAT strategy for the over all communication to set focus on why users should use Filmnet and also be specific and more clear on how it works and what the service does.

I created specific branded landingpages for campains where they could send all that traffic. The landingpage should provide all the information the user need to be able to sign up for the product. I also creatde a new more easy to use sign up process where the branding from the camapign could stay consistent all the way. I also redesigned the front page banner to answere the most important questions from the primary target groups, with one clear call to action.

Besides this I also created personas for the primary target groups with illustrations that they can print in large scale format. And I also did user testings to find out where the biggest problems in the product itself could be. This was all done very effectivly at the clients head quarters in just one month with lots of great outcomes.