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Client Work / Web Sites

FTF - Design of new web site

FTF

FTF is the Swedish union for insurance and finance. I designed a new web site with focus on conversion of new members as well as high level service for members.

I created mood boards for the client to figure out how we should apply their graphic profile on the new web. The graphic profile that has all the prime colours and always lively imagry with lots of colour and people so it was a bit of a challenge to make it clear and high converting without all the colours taking over. I also created wireframes and design for all different page types and important flows.